Most people associate footwear with the Nike brand and rightly so. Nike's targeting market is active people who enjoy high quality sporting goods, especially footwear. For example, many famous fashion designers have different collections to target other age groups. In comparison, those who are 45-65 rank Nike second. To do so Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Brand Finance names Nike 2019's most valuable fashion brand in the world. Nike's segmenting market typically target's athletes, both women and male generally from the ages 15 to 35. • Should target … Nike also held the largest market share of the global apparel market. They have nearly 4x the amount of footwear sales than their nearest competitor. Part 2 - How Was Nike’s 4Q15 and 2014 Sales Performance in North America? Our results suggest that Nike is successfully speaking to its target audience - the future of sportswear spend is this younger demographic, and that it is willing to antagonise older, more conservative people to ensure its message cuts through is very telling. Nike also supply so many colors for women choice. Contents: Target Audience Segmentation: Geographic, Demographics, Psychographics, and Audience needs Factors.Audience segmentation theories- Maslow’s hierarchy and V.A.L.S (Values and Lifestyles) typology Model. The primary target of any organization is the ability to anticipate and satisfy customers needs and wants. The Converse, Inc. brand markets more casual goods and is described as targeting premium customers. Targeting: DEMOGRAPHIC SEGMENTATION. To examine a perfect example of a well executed use of market… No single distribution outlet outside of Nike’s retail outlets accounted for more than 10% of their overall revenues, proving the level of demographic diversification this brand has. Demographic grouping is based on measurable statistics, such as: 1. First and most important to be told is . The following commercial is a very popular one and has millions of views. Most marketing occurs in the United States for Nike, but this is to increase the market share of their athletic apparel more than it is to advertise their footwear. The Hurley International LLC brand also targets athletes but focuses more … Marketing Here's the Data That Proves Nike's Colin Kaepernick Ad Is Seriously Smart Marketing A host of recent surveys and reports proves Nike's controversial move makes total business sense. Emerging markets account for $0.15 of every $1 in revenue that Nike earns. Is that something the younger generations want associated with them – a generation that feels like the brands they represent are a direct reflection of themselves? The company has come a long way since it was initially founded on a smile and a handshake, but there is still a lot of potential to achieve. 30% of Nike’s total business costs in Indonesia go to paying off generals and other government officials. These names have become synonymous with the Nike brand and the nostalgia drives sales upward. Race 7. • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. • Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. Demographic Segmentation: Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. Nike targets US consumers with their branded products more than any other nation in the world today. This is why there is such an advertising push right now toward the younger demographics with this brand. Forced overtime and labor law violations in numerous countries without acknowledgment may drive even more people away form the brand. Adidas uses different types of segmentation to break a bigger market into small customer groups. market segmentation major consumer market comprises of sportspersons 6. geographic 7. demographic 8. psychographic logo: just do it 9. behavioral 10. targeting strategies 1. sponsorship of products by professional athletic teams 11. Tellingly, Nike’s message has resonated with those in its key demographics. According to the company's business overview, Nike brands each have distinct target audiences. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, - the things that make up psychographic segmentation - all we had was demographic data. The goal of Nike is to bring inspiration and innovation to every athlete in the world. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. No. In order to clearly understand what kind of people are the real target of Nike, we should look upon their commercial examples and here is their first one. But in our assignment, of course we just focus on female demand with soft texture, light-weight leather. The Converse, Inc. brand markets more casual goods and is described as targeting premium customers. … The sneaker market is also failing to understand the shift in demographics of “sneakerheads” and they are excluding the market that invented the term and still participates in it. The numbers that Nike is able to bring in are staggering. The trademark swoosh symbol is known across all socioeconomic demographics and is a top desired brand no matter how much money a household may earn. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. The ability to anticipate and satisfy customers needs and wants global market share is expected to trendy. Young adults Cola of its industry the sport brands target the following segment, but one encourages... Evaluates its target market and demographics in the world today market and demographics the... 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