“Ayan Ayan YoYo” an impressively creative endeavour by Mehmood Sham, a leading intellectual and journalist of Pakistan, written to enhance creativity and love for reading among the children of Pakistan. “Ayan Ayan YoYo” is not an ordinary book but it is very special for a simple fact that it contains poems which groom the young minds by inculcating among them love for the sights and sounds besides grooming them to firmly stand by the values of Pakistan. The characters and depictions in the book are indigenous in their manifestation and the young minds identify with the book to the core. The book is beautifully illustrated and the poems are very graphical and vivid since they reflect the imaginative process of young minds. The poems are representatives of Pakistani culture. The vivid illustration of cities, streets, roads, birds, flora and fauna and a beautifully contrasting image of rural and urban life tells a lot about the rich imaginative and creative capacities of the poet. The poems in the book are so simple in their linguistic expression that the children will fall in love with the poems. The phonics used in the language is very simple and easy to retain besides it is pleasant to hear when the poems are sung as songs.

The messages by the prominent figures regarding Mahmood Shaam's book "Ayyan Ayyan Yo Yo"

The launching ceremony of the book was held at the Governor’s house. The launching ceremony was presided over by the Governor Sindh Ishrat-ul-Ibad. The launching ceremony was attended by the poets, writers, intellectuals and the luminaries of Pakistan.

Among the guests who attended the book launching ceremony was the Provincial Minister for Education Peer Mazhar-ul-Haq, Anwar Ahmed Zai,  Nasreen Jalil, the president NBP, Syed Ali Raza, Sardar Yaseen, Mufti Muneeb-ur-Rehman, Senator Haseeb Khan.

The message of Mr. Altaf Hussain was read out by Mr. Wasay Jaleel while the message of the President Asif Ali Zardari and the Prime Minister Syed Yousuf Raza Gilani was read out by Huma Bukhari.